How Uniforms Can Help Build Team Spirit and Boost Morale

The way we work has been constantly evolving and has changed drastically over the past few years alone. Modern technology and the way we approach hiring and work culture is so different and fast-paced. Companies and organisations that do not adapt might get left behind.

As a customer or someone looking to purchase something from your company, the first thing they will notice is your staff swag or uniforms. It is the universal indicator of your staff and your company that they are representing. Uniforms or custom swag will not just be used to figure out where the cashier is when someone gets lost, but it carries so much more benefits than just that.

It is a well-known fact that when a worker is more motivated, they are more inclined to put in more hours and effort into work. Which is why we believe that with team uniforms or apparel will be able to build that team spirit to motivate and boost morale. Work apparel is probably one of the more cost-effective ways to unify and bring together your entire team.

Source: Unsplash

So how does it work? Well, we’ve listed down 2 huge ways  that we feel uniforms or corporate swag help build team spirit and boost morale.

  1. Great Looking Corporate Swag Help Your Staff Feel Confident

Having custom work clothing isn’t going to cut it, it should also look amazing. If the custom t-shirts look like a child designed it, then people would not feel like they look great in it. They might also choose not to wear it. Sometimes sizes are too big or too small. The sleeves may be too long and after one wash everything shrinks. So, you need to be able to design the custom apparel properly and also have a trusted printer do it for you as well.

When this is done, your team members walk out and represent you knowing that they look and feel good. This way, you anchor on their self-esteem and you give them the confidence to actually go out there and get sales in for you. This in turn will build a better relationship with prospective customers who are impressed by your staff as well as allowing your staff to generate more sales.


Soucre: Giphy

People place pride in their uniforms because they feel like they were given the honour to carry the company name with them. They feel that they are part of a much bigger organisation and that really helps with the confidence. It is basic human mentality to enjoy the feeling of being part of a cohesive unit.

  1. Uniforms Allows For Your Team To Look Capable and Professional

Everyone has their own career aspirations but once you join the working world, the biggest thing that everyone wants to achieve is being able to say that they are a professional at what they do. This type of imagery will boost the way everyone else looks at your staff and in turn your staff will have to live up to those expectations. It brings about a mindset that is steeped with professionalism.

A work uniform
will show that they are a part of an organised and effective team and this will immediately improve how the rest of the world perceives your staff. This will also improve the way clients and customers react to your staff.

Source: McDonald's

We realised this because no matter how polite or professional your staff might be, when they all wear different clothes, in the corporate world, it will still seem that they are not cohesive team. So, perhaps you can implement a day or two in the week when everyone wears the same swag.

There are so many reasons and benefits to actually getting your team to wear custom swag to work. We’ve written a few articles that would help you understand the benefits of getting your entire company custom apparel for them to wear.

If you are afraid of quality because of your larger order, or if you’re worried that no one can ship to all of your companies around the world, we have that sorted for you. With our exceptional QC officers as well as our global logistics partners, we are able to be your end-to-end solution for all things apparel and merchandize for your company or group of companies.

Click the link to book a free consultation session with our experienced Apparel Consultants.