SaltyCustoms Journey began in 2010, at a time when finding good-quality, well-fitted T-shirts with great designs was surprisingly difficult. Before global brands like H&M and Uniqlo became widely available, most people were wearing T-shirts from brands such as Marks & Spencer, which were primarily designed for Caucasian body types. Recognizing this gap in the market, we saw an opportunity to create premium-quality custom T-shirts carefully crafted to fit the modern Asian body. Believing that we “knew exactly what the mass public wanted,” we printed our own designs and brand on the T-shirts and started selling them directly to customers. Unfortunately, that idea lasted only three weeks. Many people didn’t connect with our designs or recognize our brand. However, what they truly appreciated was the exceptional quality and fit of our T-shirts and that gave us hope that we were on the right path. A local gym owner who saw our t-shirt liked how soft it felt. And how it fitted perfectly on his shoulders. Excited, he asked to print a couple of hundred t-shirts with his gym logo on them. We started to realize that most company t-shirts didn’t quite fit or look great. And the company t-shirt they spent thousands on usually ended up as pajamas. We thought it was such a waste, and that there certainly was an opportunity here. We continued to perfect our t-shirt over time, and as a result, SaltyCustoms was mentioned every time someone wanted to print t-shirts for their employees. Soon, more gyms, restaurants, and eventually corporate companies started placing t-shirt orders with us. We’ve never looked back since. The business grew and we did what we could to help more companies with better looking and fitting t-shirts. We even made deliveries in our own cars like the picture above. And as the demand for our t-shirt started to grow in the corporate world, our friends wanted our t-shirts too! Seeing that most t-shirts we made were for businesses, we launched a Friends and Family t-shirt design specially for our community. We were quite nervous at first as our friends tend to be the harshest critic at times. But nothing made us prouder than seeing our t-shirt worn by the people closest to us. Years flew by, and we achieved many milestones such as opening an office in Singapore, and making t-shirts for Facebook and delivering them globally. With all the growth, there certainly were changes, and ups and downs. But one thing that remained was our commitment to excellence. We constantly improved and perfected our craft in apparel making. Invested in talent to continuously create beautiful designs. And made it easier for more people to create cool custom t-shirts. And even after 10 years, we sometimes still make deliveries with our own cars! Because nothing beats seeing the smiles of on the faces of people when they receive their company t-shirts! Well almost. SaltyCustoms Journey: The Friends and Family Collection The SaltyCustoms Journey has been filled with challenges, learning experiences, and exciting milestones along the way. From the early days of experimenting with designs and understanding what customers truly wanted, the brand has grown through persistence and a strong commitment to quality and fit. Each step of this journey has helped shape the identity of SaltyCustoms and strengthened its connection with the community that has supported it from the beginning. To celebrate this meaningful journey and the people who have been part of it, SaltyCustoms has proudly launched another edition of the Friends and Family Collection. This special collection represents appreciation for loyal supporters, collaborators, and customers who believed in the brand throughout its growth. More than just apparel, the Friends and Family collection reflects the story, values, and relationships that have defined the SaltyCustoms Journey over the years. The Great Wave MMXX Black Cotton Tee Encapsulated in this design is our journey through the years. One that was never easy but always worth it. Cosmic Black Oversized Tee The black on black print represents prestige and integrity. We carry the motto ‘Committed to Excellence’ on our backs as a reminder to strive for the best in all we do. MMXX Statement Sweatshirt We combined “M M X X”(2020), “SALTYSQUAD” and “FRIENDS AND FAMILY” typeface on a high quality long sleeve sweatshirt for a fresh and clean look. Signature Face Mask We developed a reusable mask equipped with anti-bacterial properties and water resistance. It fits perfectly with an adjustable nose piece to prevent fogging for anyone wearing glasses. Has excellent breathability and a pocket for filters as seen in pictures. We’ve come a long way, and we wanted to celebrate 10 amazing years with the launch of our Friends and Family collection. We hope you like it as much as we’ve enjoyed designing, manufacturing, shipping apparel over the years. This one’s for you. Check out our MMXX Family & Friends collection at https://retail.saltycustoms.com/

















